Because when I read the labels of these companies' products, I see some of the most toxic, potentially carcinogenic preservatives, surfactants, binders, fragrances, etc. that are used in cheap, mass produced cosmetic formulations mixed in with the good ones. Parabens, especially. This makes me want to bang my head against a brick wall.
Aveda was one of the biggest ones I had issue with. They stem from an Ayurvedic tradition, which I love, their products smell amazing and feel great, and then I found parabens and other ingredients that are known to be dangerous on their labels.
I was shopping with my mom last night and saw an Aveda store in the mall. I said… “Ooh, Aveda! Let’s go in and read labels!” My mom was like “Yeah, great.” (Insert Maude Face here).
|What do you mean I have to read labels?|
So I decided that since the store was right there, and it had been awhile since I’d checked them out I would go in and investigate. I picked up a few products and did not see any parabens or other particularly harmful ingredients. I did see phenoxyethanol, which is another preservative that is not the best option, but is still far better than parabens or formaldehyde-releasing agents. “Hmmm, I thought. This is a good sign…” I picked up bottle after bottle, jar after jar and still did not see any parabens.
Well the lady in the store (who was watching me like a hawk the whole time) asked if I needed help (no, thank you…I’m helping myself just fine…), and I decided to just ask her if the line was now completely paraben free. “Oh yes! We took out parabens almost a year ago. They have been found in breast cancer, you know.” Why, yes, I did know thankyouverymuch. I politely thanked her, said I was very glad to hear that, grabbed my mother and left (but not without a sample of their delicious herbal tea).
So I am very happy to report that Aveda is not only paraben free, they are also sodium lauryl sulfate free. This is a very big step in the right direction for a company of this size and popularity. There is still work to be done…still some ingredients that are not as safe as I’d like to see…but still, this is great news. I am very glad they have come around and I am hopeful that some of their competitors will follow suit.